ParcelBroker Q&A – #1
Welcome to the first ever ParcelBroker Q&A, A chance to get your ecommerce and postage questions answered by our team of experts here at ParcelBroker HQ. Here’s some questions we’ve been submitted for our first issue, feel free to comment with any question you’d like to see answered or alternatively fill out the contact form. Here we go:
“How can I increase the average basket size?”
Our first correspondence comes from Brad who has asked if there are any strategies he can use to increase his average basket size or average order volumes.
“How much should I charge for shipping?”
Am I charging my customers too much for shipping? Too little? Would it be worth offering the shipping for free? Knowing the right amount to charge customers for shipping is profoundly important to business success.
You don’t want to charge too little because that would hurt your profits, but you also don’t want to charge too much because that would make you less competitive. It may be best to simply focus on breaking even.
Some businesses offer free shipping – They have a creative way of making it work without hurting their profit margins: They add the shipping cost for each product into its listed price. Rather than having separate prices for products and shipping, you simply combine the two. It can be a good selling tactic to offer free shipping, even if the final price customers pay doesn’t change noticeably. Plus, this makes the checkout process a little less complex, which could lead to more people completing transactions.
“What are the advantages of collecting/displaying reviews?”
All reviews are valuable, and a mix of positive and negative reviews helps to improve consumer trust in the opinions they read. Independant review sites like TrustPilot are also authenticated, so customers know that the person leaving the review has actually purchased the product or service in question.
It is also wise to reply publically to reviews, this isn’t just important feedback to the person who left the review but to all of your potential future customers looking through your reviews.
Most review sites will offer the ability to display Google Seller Ratings. Seller Rating Extensions make it easier for potential customers to identify highly-rated merchants when they’re searching on Google.com by attaching merchant star rating to AdWords ads. On average, ads with Seller Ratings get a 17% higher CTR than the same ads without ratings.
“Should I be using 3-D secure when asking customers to make a payment?”
- Consider selective implementation
- Do your due diligence when selecting an implementation vendor
- Understand that fraud management is more than 3D Secure